Little Steven To Become More Visible

I love Steven Van Zandt and his commitment to pure, unadulterated rock and roll.  The guy seems to do it all.  A member of the E Street Band, actor on The Sopranos, satellite radio programmer of Underground Garage. 
Now he's about to get much more visible in inking a deal with IMG
He'll be endorsing products and what's really exciting is his plan for bringing rock and roll back to TV.  Read all about it in Ad Age.