The Coolest Web Site I've Seen In Some Time

So, I just heard about this site, Animoto, yesterday while listening to Net At Nite with Leo LaPorte and Amber MacArthur.  It's the coolest site I've seen in some time. 
It allows you to create slick slide shows in minutes.  And it's unbelievably simple. 
You can make 30 second shows for free but I think I'll be investing $30 for a year long account enabling me to make lengthier ones.