Music Video For The 21st Century

For a couple of years now the go to source for cutting edge, indie  music has been Pitchfork.  This site and others such as Stereogum and Coke Machine Glow have taken the place of traditional music magazines.  Already gone is the paper version of roots music magazine, No Depression.  Look for other magazines to fold as record company ad dollars disappear even more and these new online publications grow.
Now Pitchfork is taking aim at MTV with today's debut of Pitchfork.tv, a music video site featuring song videos and plenty of exclusive live sessions.  If you're imagining the lousy look and sound of YouTube think again.  The videos looks super clean and the sound is great.   Not to mention the vast array of videos already in rotation. 
This new medium of internet TV won't have mass appeal until the regular Joe can wirelessly send the internet onto his main viewing TV.  After all, one can only sit at a desk or have a PC sitting on their lap for so long.  In fact, that future is actually here with the recent release of Apple TV version 2. 
In the meantime dig the new medium.  Now someone needs to write a song called The Internet Killed The MTV Star.