I'm a bit dumbfounded that I still get asked, on a regular basis, "what is Spotify?". Everyone seems to know what Netflix is. Is it merely the fact that Netflix has been around longer?
Netflix and Spotify are similar in that they offer streaming entertainment. We won't take into account the Netflix arm that delivers actual discs to your home. The difference is that Netflix offers streaming video where Spotify deals with audio.
Netflix has been around quite a bit longer than Spotify, to be sure. There's more to it though. Netflix started to appear in consumer products. If you're buying a TV, Blu-ray player or gaming device chances are that there's a Netflix app enabling you to sign up and receive on demand video. Spotify doesn't have that sort of chance for in your face marketing. It's not like AV receivers would come with a Spotify app.
The Spotify penetration on Facebook, at least in my world, seems quite deep. Spotify is set up to announce to your Facebook world what you are listening to at any given time. You can disable that feature but it'll eventually go back to sharing mode. It's Spotify's way of marketing but is it working that well? You'd think that someone would see that their friend is listening to something on Spotify and be curious enough to investigate the service.
I suspect it works that way in the younger demo. Kids aren't afraid to click on things and are, generally, more curious. Whereas oldsters, are hesitant, afraid of breaking something and too busy to be bothered. It doesn't help that you have to be on Facebook in order to subscribe to Spotify.
Why doesn't Spotify begin an old-fashioned ad campaign. All they have to do is hammer home the point that for $10 a month you can have the largest record collection in the world. It sounds like a false promise but, the thing is, it's true.
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