Cleveland - I use CNET all the time. It's a great place to see what I thought, up until this week, was unbiased opinions and reviews of products. A kind of Consumer Reports for the tech age. I often send customers there in order to back up my advice on what sort of equipment I've recommended.
The Consumer Electronics Show, which ended over the weekend and which I've been discussing for the past week has a close relationship with CNET. Annually, the website announces it's products of the show awards with the blessing of the Consumer Electronics Association. Here's this year's winners, Best of CES Award Winners.
The problem is that one of the big winners isn't on the list. The Dish Hopper, a DVR type device from Dish Network which allows you to skip commercials, was pulled from the list by CNET's parent company, CBS. You can see the conflict of interest. CBS makes their money off of advertisements and here's a device that allows consumers to avoid them. That doesn't make companies that advertise on TV very happy, and CBS is obliged to make their advertisers happy.
So CBS told the CNET editorial staff to drop the Dish Hopper from their list. This didn't sit well with some of the CNET staffers. Here's a story from the Washington Post, CNET reporter quits after CBS vetoes best CES gadget pick due to dispute with Dish Network. That's understandable as the journalist now has lost credibility and integrity. Where's the objectivity and transparency? What else might CBS be telling them to not write about. Or, conversely, what might CBS tell the staff to hype?
It's a conflict of interest and will become more prevalent as big media companies continue to buy online start-ups. Who do you trust? I thought I could trust CNET for unbiased advise on home theater gear and other electronics. Now they've lost some credibility.
Honestly though, I rely just as much if not more on the readers comments and personal reviews. Sure, that can be gamed, but only if there's just a few customer reviews. The more reviews the harder it is to avoid the true story of a product. I guess that means it's up to all of us to help each other in our buying decisions. And isn't that one of the beauties of social media?

If you have a question or if I may be of service email me at radiohannibal@gmail.com
John Hannibal