Cleveland - As the TV manufacturers resign themselves to the fact that 3D in the home is dead for now, they have targeted another way to sell us a new television. 4K, or as they're calling it Ultra HD, is last year's 3D.
Right now the price of an Ultra HD TV is a bit high, but expect that to fall rather quickly. After all, the TV manufacturers are very good at cutting their own throats by dropping prices to the point where profit margins are razor thin. Making TVs is not a winning proposition these days.
So the manufacturers must come up with enticing ways for us to buy a new TV even though the flat panel we bought five years ago is just fine and high definition still looks dazzling. So they're going to push Ultra HD (4K) down our throats now. And, like 3D, I doubt the public will bite.
We don't need a new TV right now. Besides, there's not much content in 4K. I doubt there will be much content either. TV stations would have to buy all new equipment to produce 4K. They just did that over the past decade or so to go HD. They will not make that investment at this time.
So why not work on 8K? It's around the corner. And it's got 4K beat. 8 is greater than 4. Start tweaking this technology and perfect it in the lab. That'll take a few years. Then start campaigning the content producers to gear up for 8K. They'll be more willing to invest after standard HD becomes, well, standard. And consumers will be ready for a new TV by then, say five years or so.
In the meantime concentrate on the internet enabled TV. Work on new apps to bring internet content to the TV. Create better ways to make the TV experience interactive. And stop trying to sell us something that's not worth it.
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