Last week in my other blog I wrote about the Rock Hall's new exhibit on the Grateful Dead. It occurred to me that I should make mention of it here as well. After all, it's not often we see audio legend, McIntosh marketed in such a way.
McIntosh precedes Apple's Macintosh by decades but far more people know of the computer line than the audio equipment. You rarely see McIntosh Labs products marketed anywhere other than audio magazines.
So why is McIntosh a sponsor of the Rock Hall exhibit to the Grateful Dead? The band used their amplifiers throughout much of their career. In the latter days it was mostly relegated to the onstage amping of Jerry Garcia's guitar but there was a time in the group's storied career where McIntosh amps were used instead of more traditional, commercial equipment. The reasoning? They wanted the best sound possible during their performances. Bob Weir explains.
Anyway, I find it kind of cool to see the, familiar to my eyes, McIntosh logo appear on all of the marketing material for the Grateful Dead exhibit.
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